The pandemic has changed our consumption habits and our way of relating. Thus, the Internet is more relevant than ever and we value positively having good connectivity. But does the Internet take us into account? Until now, we used the computer basically to work in the office, to see a platform like Movistar + or to study. However, after the overwhelming step of coronavirus, we have started to use the Internet for almost everything.
The telecommute has been imposed as a security measure in many companies, the purchases online have increased by 80% during confinement and make video calls with family and friends has become something usual. It seems that right now without the Internet we could not meet our daily routine. Even with this, the experts in online architecture demand that a review of the structure of the Internet be made so that the user is the priority.
What is Required of the Internet?
The main idea is that the user is the center of the online experience, facing the present situation that places the focus on advertising and large technology companies. Currently, when entering any web page we are forced to accept terms and conditions that include the tracking of our searches to enhance online advertising. What is asked is the exact opposite, that it is the user himself who takes control.
Changing the model would allow users to start their digital experience from security and privacy. And, thus, they would “open” branches or channels according to their priorities and level of trust towards the web pages in which they navigate. In this way, it would be the users themselves who would impose their terms on the pages and not vice versa. Only in this way would the relevance of people be prioritized.
In recent years, less privacy
According to a study by Pew Research, only in the United States 6 out of 10 adults say that it is impossible to surf the Internet without companies obtaining data about them. In addition, more than 70% of users flatly affirm that their personal data is not safe on the web.
As the Internet is structured, there has been an emergence of companies that are only dedicated to collecting personal data from users. They also control everything they see and do on the web.
Is this fair to users? No, it is not. But there are many pages where if you do not give your data and the tracking of where you browse does not allow you to see the content. The question is: is your content worth more than our personal data?